TikTok is introducing a new feature that permits them to lessen the quantity of AI-created videos appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global release. This shift aligns with a increase in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising channels on a competing service only show clips produced artificially. A large amount of this content is considered mass-produced AI material, a phrase for substandard, factory-style content that is often absurd or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from AI artwork to informative clips, and we intend to provide users the ability to increase or decrease of that, based on their own preferences,” commented a company executive.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its network tagged as AI-generated. In total, over 100 m pieces of content are submitted to the platform every day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Members will be in a position to limit or boost the amount of artificial media they watch by accessing the content preference option in the platform and picking the AI content topic. Additional categories that are already be modified under the setting cover news, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules oblige creators to identify lifelike AI-generated content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
Furthermore, the platform will from now on attach an “AI-made” tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This action is aimed to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a $2m AI literacy fund for specialists and institutions to develop educational content about ethical AI use. This initiative will benefit non-profit groups dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, following controversy over proposals to make redundant hundreds of safety staff in the UK. It is set to reduce 439 jobs in its user protection department in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
